Allegro, the most popular shopping platform in Poland, has leased nearly 16,200 sqm at the Norblin Factory in Warsaw. The tenant was represented during its negotiations with the Capital Park Group by global real estate advisory firm Cresa Polska. The interior of the new office was designed by a Warsaw-based architectural studio The Design Group.
Allegro is growing at an unprecedented pace, with upwards of 20 million visitors to its website every month, making it Poland’s most favourite shopping destination. Last year, it registered a 40% rise in online offers, and sees a new business account opened every five minutes. To accommodate its rapid growth and expansion of its team, Allegro will need to upsize its offices in several locations across Poland. It is headquartered in Poznań, with regional offices in Warsaw, Toruń, Wrocław, and Krakow. Allegro has 2,100 professionals, of whom 640 are based in Warsaw.
Allegro’s new office will occupy five floors in building B of the mixed-use Norblin Factory. The company will move in stages from the Q22 office building to the Norblin Factory, starting from July 2021.
Allegro’s new office was designed by the architects of The Design Group, an award-winning studio with many years’ experience in creating office space. In order to preserve the post-industrial vibe of the former Norblin factory at the Allegro office, the designers decided to use many glass surfaces with glazing bars, very distinctive for the industrial style. What will make this space truly stand out is the combination of timelessness, class as well as eco-friendly design. Bearing in mind care for the climate and the environment as well as the importance of recycling, the interior of the office will be mostly decorated with natural fabrics. Allegro focuses on plants and domestic atmosphere, which is why the architects created a unique “green island”, which will have its specific micro-climate with plants that have not been seen in any office space before.
“The Norblin Factory is a unique project on a global scale. We will build the identity of this exceptional development around its history, historical buildings, machinery and old streets, drawing on design traditions and art. We are building a complex of the future with comfortable offices, a wide entertainment, food, service, retail, cultural and wellness offer, unprecedented in Poland,” emphasizes Magdalena Terech, Head of the Office Letting Department in the Capital Park Group. “We are very pleased with the agreement signed with Allegro. Allegro is a model tenant for our project as the company gathers people full of passion, ideas and willingness to act. Together with other office employees, they will create the atmosphere of this place.”
The Norblin Factory is a unique place in the centre of the capital at the intersection of Żelazna, Prosta and Łucka streets. There are 65,000 sqm of usable space, including 41,000 sqm of offices, under construction on a two-hectare site. The remaining 24,000 plus sqm will be a combination of several functions: entertainment, F&B, services, retail, culture and wellness. The complex offers a four-level 720-space underground car park with 200 spaces for bicycles. The buildings will feature a range of sustainable solutions – they have already been BREEAM pre-certified with a Very Good rating in the design phase. To commemorate the history of the factory in Żelazna Street, the investor will create a Museum of the Norblin Factory. The tenants of the Norblin Factory include BioBazar (1,800 sqm), a boutique seven-screen cinema (3,300 sqm), a food hall with over 30 F&B concepts (3,200 sqm), Piano Bar with live music (408 sqm) and numerous restaurants. The revitalized complex will also include the Japan Tobacco International Global Business Service Center with an area of 8,500 sqm.
The Capital Park Group is the investor and originator of the revitalization of the Norblin Factory.
